1. Introduction
Seren Link Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit www.serenlink.co.uk (the “Website”).

2. Information We Collect
‍We may collect, use, store and transfer the following categories of personal data:
Personal Identification Data: including your name, email address, phone number, and other similar identifiers.
Technical Data: including your IP address, browser type and version, time zone setting, browser plug-ins and versions, operating system, platform and other technology on the devices you use to access this Website.
Usage Data: including information about how you use our Website, products and services.
Marketing and Communications Data: including your preferences in receiving marketing communications from us and your communication preferences.
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3. How We Collect Your Data
We use a variety of methods to collect data from and about you, including:
Direct Interactions: You may provide personal data by completing forms, corresponding with us by post, telephone, email or otherwise.
Automated Technologies or Interactions: As you interact with our Website, we may automatically collect Technical Data regarding your equipment, browsing activity and usage patterns. This data may be collected through cookies, server logs and similar technologies.
Third Parties and Publicly Available Sources: We may receive personal data about you from various third parties and public sources.
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4. How We Use Your Data
We will only use your personal data where permitted by applicable law.
Most commonly, we use your personal data for the following purposes:
To provide, operate and manage access to our Website.
To personalise and improve your experience on the Website.
To manage and respond to enquiries, requests or complaints.
To process transactions and provide our services.
To send marketing communications where you have consented to receive them.
To comply with legal obligations.
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‍5. Legal Basis for Processing
We process your personal data on the following legal bases:
Consent: where you have provided clear consent for us to process your personal data for a specific purpose.
Contract: where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
Legal Obligation: where processing is necessary for compliance with a legal obligation to which we are subject.
Legitimate Interests: where processing is necessary for our legitimate interests (or those of a third party), provided your interests and fundamental rights do not override those interests.

‍6. Sharing Your Data
We may share your personal data with:
Service providers who provide IT, hosting and system administration services.
Professional advisers, including solicitors, accountants, auditors, bankers and insurers.
HM Revenue & Customs, regulators and other authorities.
Third parties to whom we may sell, transfer or merge parts of our business or assets.

‍7. International Transfers
We do not currently transfer your personal data outside the United Kingdom. Should this change, we will ensure that appropriate safeguards are implemented to provide your personal data with an equivalent level of protection in accordance with applicable data protection laws.
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Contact information
Owner and Data Controller
Seren Link Ltd
London, United Kingdom
Company Registration No: 16162400
Email: customer.support@serenlink.co.uk
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Last updated: 21 May 2026